SOCIAL MEDIA OPTIMIZATION (SMO)
If building up a powerful network over Social Media to be used as a devised method of marketing by making use of Social Media channels like Facebook, YouTube, Flickr and Twitter, your aim, then let me inform you that you are on the right page.
Info Media3 is a reputed Delhi based, digital marketing and SMO company specializing in other online marketing solutions. It offers effective tailor made SMO services and solutions, which guarantee promising results, to all kinds and sized businesses. We, at Info Media3 Network, offer you the best Social Media Promotion strategy through research to devise effective techniques viably. We make use of common techniques in a yet innovative and effective manner.
What is Social Media? Can it be used for marketing purpose ?
Social Media these days has undeniably become an intricate and inescapable part of our lifestyle. It affects us and our choices, without us even realizing the same. When something starts affecting our choices, it automatically becomes a means which can be used to influence people. And thus Social Media, a part of digital marketing enters the scene.
Social media is no more an alternative but has become a prime aspect of Internet Marketing or Search Marketing strategy. It fetches the targeted visitors and establishes a reliable liaison between the provider and consumer. Maintaining a concrete presence on social platforms is an integral element, if one wants his/her business to succeed. Our Social Media Marketing team, at Info Media3 Network, provides complete support to a business firm that will ensure the achievement of business goals effectively and efficiently.
Info Media3 Network is a top rated SMO Company in Delhi known for the affordable yet effective social media management, based on the testimonials by our previous customers. We guarantee you fruitful results for any kind of SMO service in Delhi.
With a team of highly qualified and experienced professionals, our team holds a vivid knowledge of social media channels and how to exploit them for the best. Our Social Media initiatives cater to all kinds of trade, big or small making custom-made plans and strategies.
Here are some reasons why you should use Social Media Marketing to enhance your business-
More inflow of resources than outflow – Handling services solely involve cost cutting which further means limited accessibility to the benefits. The benefits often exceed the cost. It would take you a thousand bucks to buy multiple links whereas social media has the ability to give you all of that for free.
Free links – Once successfully mastered, social communities can be a great source of web traffic, on top of any traffic you are already receiving from search engines. While you can’t easily increase your search engine traffic, social media traffic can be very easily controlled through strategic marketing.
More Exposure – Not only do you get natural links without any noticeable pattern, your website gets exposed to larger chunk of people in a spontaneous fashion. This differs from paid advertising which has an obvious commercial overtone.
Reveal information- Inside the social networks, we seek out the groups and communities who can be targeted for a particular product or service. Engagement with the audience and direct conversation are much more convenient by the usage of social media channels to give you an accurate idea of needs and demand of a customer via polls, quizzes and sweepstakes
Spot your ‘Evangelists’ -Spotting the active people who have the potential to become your ‘mouthpiece’ in the community or a group on social media channels, helps in marketing the product or service more conveniently. There will always be some people who will be more active on the page, blog or group more than others, these individuals can be used under another marketing tact and turned into ‘Evangelizers’ for a brand. This is when the true ‘word-to-mouth’ starts!
Offer good deal – Lure to draw more and more people and eventually create more ‘word-to-mouth’. Be it an eBook, a t-shirt, a coupon or any kind of virtual gift, incentives are vital to make people come back and speak about your brand to their friends.
‘Gauge’ results and adapt the strategy based on what worked and what didn’t.
“For many businesses with low ad budget, Social Media Networking is their sole means of Marketing.”
Social Media Marketing is a huge success due to its ‘Friend-Of-A-Friend’ trust pattern resembling ‘word of mouth’. Studies reveal, 14% People Trust Ads, 76% of people trust consumer recommendations prior to purchasing. The first model allows its users to interact with other network users those who are not connected directly but have mutual friends on a social network. There is a key disparity between Social networking and traditional Search Engine Optimization or Pay per click strategy. Users maintain direct connections with their friends, but to a certain extent, access to the direct connections is maintained.
Social networking sites such as Facebook, My Space and LinkedIn prove to be a measure of making valuable sales, marketing and supportive tools for your business.
How does it help ?
- Spread positive ‘Word-Of-Mouth’
- Performs as advertising and promotions agent
- Augments exposure or visibility and traffic to website
- Protects reputation and encourages positive conversations
- Maximum viral marketing of all time
- Builds Interactive customer service channel for your existing customers
- Deeper audience penetration and new audience reach
- Creates awareness, enhances website traffic and footfall to stores
- Generates the most effective lead generation system
- Substitutes conventional online advertising and saves Marketing Investment.